We believe that sales is a helping profession. Thoughtful questions, deep listening, & measured solutions.
For over three decades, we’ve delivered our proprietary, research-based sales framework to train B2B sales teams.
A consultative sales approach that helps clients reach new levels of achievement.
It’s a timeless formula – winning by helping others win first.
Our Story By Numbers
Years Training B2B Salespeople in Strategic, Consultative Selling
Field Sales Calls Observed & Analyzed as Research for Sales Framework
Best-Selling Books on Complex Selling Effectiveness
Salespeople Using Our Methodology as of 2019
Countries Trained Last Year
Every sales organization is unique. As such, our training programs are always customized & white-labeled to the proprietary needs of our customers.
That customer-intimate focus has made us a well-kept secret.
Our training programs are supported by field sales research & our best-selling books A Seat at the Table & Selling is Dead.